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PETER ARNdT Peter’s passions are brand building, interactivity and music. As co-founder of point2interactive advertising, he has way too much fun working on projects for Warner Bros., Jeep and Chrysler. Previously at FCB Worldwide, Peter built and co-managed (with Gregory) a group focusing on interactive brand advertising with clients including Jeep, Chrysler, Padron Cigars, Warner Bros, Comedy Central, Shop•Vac, Coleman and Little Caesars. Peter graduated from CCS in Detroit with a BFA in Graphic Communications majoring in Art Direction. He's worked at various other ad agencies, including Campbell-Ewald and McCann-Erickson. Peter also writes and produces music in his own studio as an outlet for his more abstract ideas. |
John H. Gregory John has 2 many ideas! We're still trying 2 sort through them all. Wondering if there's time 2 do everything he envisions. Our primary goal is 2 build Point2 in2 a major player in the online advertising category. Lots 2 do! John's advertising career spans 16 years. He started as a copywriter and had early exposure to blue chip brands, including several divisions of GM, Coke and Sara Lee. He later co-authored the original Web sites for GMC Truck and Padron Cigars -- and in so doing launched a new career in the interactive media. As Associate Creative Director for interactive at Bozell (later FCB), John worked on Jeep, AirTouch, Little Caesars and Hush Puppies brands, among many others. John also co-founded the interactive team, co-created a new ad model (the Webspot®) and helped develop Beacons, a clever technique for measuring interactive ad campaigns. All along the way, his contributions as writer and creative director helped win numerous international awards, including top interactive awards for clients Warner Bros., Coleman, Comedy Central, Shop Vac and Jeep. In the year 2000, Advertising Age ranked his FCB team 13th in the world among award-winning interactive ad agencies. Yet his entire group numbered fewer than twelve at the time. |