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<p><font color="#999999" face="Arial, Helvetica, sans-serif">CONVERGED EXPERIENCE</font></p>
<p><font color="#999999" face="Arial, Helvetica, sans-serif">Point2 is at the
convergence of advertising and interactivity. Our careers began in the mid-1980’s,
as ad agency creatives, and we earned our share of acclaim and awards in broadcast,
print and out-of-home media. Since 1995, we’ve applied the art and science
of traditional marketing to the interactive media. Over the years, we’ve
mastered new interactive skill sets and learned how to apply brand new thinking
to traditional brand advertising. Our cross-media experience places Point2 among
a very small number of true, “hybrid” interactive-advertising agencies
out there. Anywhere.</font></p>
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<p><font color="#999999" face="Arial, Helvetica, sans-serif">CONVERGED ADVERTISING</font></p>
<p><font color="#999999" face="Arial, Helvetica, sans-serif">Point2 is structured
like a traditional ad agency. Like an ad agency, creative ideas are our #1 product.
Our production issues are similar, too. Ad agencies don’t keep cinematographers
on staff to make TV commercials. But they understand enough about TV production
to creatively direct them. Similarly, we don’t need programmers on our
payroll to create interactive ads. We understand programming enough to know
how to best direct top interactive programmers and shepherd our ideas through
production at the highest standard of quality. </font></p>
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<p><font color="#999999" face="Arial, Helvetica, sans-serif"> CONVERGED TECHNOLOGY</font></p>
<p><font color="#999999" face="Arial, Helvetica, sans-serif">We’re not a
technology company trying to adapt its “killer app” to the ad industry,
as has been the case with many of the high-profile interactive agencies to date.
Rather, at Point2, we’re advertising professionals with a track record
who’ve immersed ourselves in the interactive media for nearly six years.
We’ve developed tools that don’t require proprietary plug-ins or the
licensing of a particular patented process. Yes, our technologies magnify our
capabilities, but they’re not the source of them.</font></p>
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<p><font color="#999999" face="Arial, Helvetica, sans-serif"> CONVERGED MEDIA</font></p>
<p><font color="#999999" face="Arial, Helvetica, sans-serif">Printed media didn’t
replace signs, radio didn’t replace printed media, and TV didn’t replace
radio. But interactive media is becoming a part of all of these, and more. In
some sense, therefore, interactive media will “replace” all previous
media. For 5+ years, Point2’s principals have been at the forefront of
learning how to communicate interactively with online audiences. Additionally,
our prior decade of experience in traditional media give us unique insight to
help integrate and optimize brand advertising across all media.</font></p>
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<p><font color="#999999" face="Arial, Helvetica, sans-serif"> CONVERGED AUDIENCES</font></p>
<p><font color="#999999" face="Arial, Helvetica, sans-serif">A scientific study once established that people remember 20% of what they see; 40% of what they see and hear; and up to 75% of what they see, hear, and do. Could this apply to advertising? That is, could adding an active “do” component actually double – or even triple – the memorability of an advertising message? If so, then the “active” component of interactive advertising is potentially the most powerful tool in a marketer’s toolbox. This is increasingly relevant as Generation Y audiences mature – audiences who’ve been raised to have a strong command of and high expectation for interaction in their lives.</font></p>
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<p><font color="#999999" face="Arial, Helvetica, sans-serif"><a href="framed_interact.html">About Us</a> - <a href="framed_converge.html">Converged Experience</a> - <a href="framed_portfolio.html">Point2 Gallery</a></font></p>
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